Meals become increasingly satisfying when you have a choice of desserts on your menu. They can range from cold, refreshing ice cream, to various baked goods. Speaking of the latter, one of the more versatile choices that you can add is cupcakes. They’re not just in the perfect size and sweetness, but they can also come in a variety of flavours and designs. As long as you make them such that they complement the rest of the menu, they have a great potential for bringing in more profit. It’s also best that you try out these ideas:
Consider Catering
If you’re not offering catering services yet, then you may be missing out on an opportunity with your new dessert item. You might have realised that other than the usual buffet fare, finger food is also a hit with events and parties that avail of the service. Because of this, cupcakes can shine here as part of the package. If your bakers are skilled and artistic enough, you can even offer them with designs that are tailor-made for the occasion. Just make sure that you’re in contact with reliable commercial catering equipment suppliers for your display setup.
Offer Free Samples
Almost no one will turn down something that’s given to them for free, and the same goes for cupcakes. If you’re in need of promotional material, then this is it. Not only will they literally get a taste of your wonderful dessert, but you can also use them to attract clients to your place in general. You can either cut some of them into small pieces for customers to pick up or offer mini-cupcakes as samplers. The best places for these are on a free sample tray just outside your establishment or on top of your counter while people are looking at your offerings.
Purchase Wholesale
Whether you’re buying your cupcakes from another source or making them in-house, items are still the cheapest when they are bought in bulk. Companies often place discounts on large purchases by their customers, and these not only serve as a show of trust but also a source of profit. Of course, you should always make sure that the cupcakes or ingredients are stored in the proper manner and are constantly checked for their shelf life. It’s also a good habit to adopt a first-in-first-out system.
Invest in Storage
You might be doing your best to store your items in the best condition that you can provide, but all of that will go to waste if the facilities are not up to par. Before you go crazy with your spending on bulk ingredients and other materials, you should make sure that you have the proper space for them. You’re dealing with food, so it’s best to spend a good amount of money on keeping your customers from getting sick.
Cupcakes, while seemingly small, can bring out both profit and creativity from your restaurant. Following these pointers and trying these ideas can give you a good start. Of course, you shouldn’t forget the value of product development and experiment once in a while to bring something fresh to the menu. Your customers will love the variety you provide, and you’ll be able to earn more from what you’re already providing.
